For Immediate Release

 

iBert Safe-T-Seat Now Available at 37 REI Stores Nationwide

 

Customer demand for the safe-T-seat on REI.com pulls it into

REI retail locations across the country

 

RIVERTON, Utah – Aug. 25, 2009 – After a successful three month soft launch on REI.com, iBert Inc.’s front-mounted bicycle safe-T-seat is now available at 37 of Recreational Equipment Inc.’s (REI) more than 120 stores, nationwide.

 

“REI has seen noticeable demand for the safe-T-seat online and in stores,” said Kelly Eissinger, president of iBert and developer of the safe-T-seat. “Customers consistently go into REI retail locations specifically asking for the safe-T-seat, and now it will be available to many of them at their local REI store.”

 

Back in May, an REI sales rep, impressed with the design and functionally of the iBert safe-T-seat, arranged for the product to be carried on the REI Web site. After selling more than 100 seats in 30 days, the iBert safe-T-seat is still available to purchase online at REI.com and now at the following REI retail locations:

 
  • Albuquerque, N.M.
  • Anchorage, Ala.
  • Atlanta, Ga.
  • Austin, Texas
  • Bailey’s Crossroads, Va.
  • Bedford, Penn. (Mail Order)
  • Berkeley, Calif.
  • Bloomington, Minn.
  • Brentwood, Tenn.
  • College Park, Md.
  • Concord, Calif.
  • Dallas, Texas 
  • Denver, Colo.
  • Englewood, Colo.
  • Houston, Texas
  • Lincoln Park, Ill.
  • Marlton, N.J.
  • Mountain View, Calif.
  • Northville, Mich.
  • Paradise Valley, Ariz.
  • Perimeter, Ga.
  • Portland, Ore.
  • Reading, Mass.
  • Redmond, Wash
  • Sacramento, Calif.
  • Salt Lake City, Utah
  • San Carlos, Calif.
  • San Diego, Calif.
  • San Francisco, Calif.
  • Santa Monica, Calif.
  • Saratoga, Calif.
  • Seattle, Wash.
  • Spokane, Wash.
  • Sumner, Wash. (Mail Order)
  • Rockville, Md.
  • Round Rock, Texas
  • Tualatin, Ore.

 

For individual REI store information, hours and addresses please see the REI Store Directory.

 

The iBert safe-T-seat is a front-mounted bicycle seat that places the child between the adult rider and the handlebars, giving parents improved control over both the child and the bicycle. The bright green safe-T-seat uses an easy-to-use attach/detach system that fits most bikes currently on the market.

 

The manufacturer’s suggested retail price for the iBert safe-T-seat is $94.95 (US). Those interested in finding more information about the safe-T-seat, please visit www.ibertinc.com.

 

About iBert Inc.

Established in 2006, iBert offers the innovative safe-T-seat child bicycle seat. The safe-T-seat is a front-mounted bicycle seat that places the child between the adult rider and the handlebars giving parents improved control over both the child and the bicycle. For more information about iBert and the safe-T-seat visit www.ibertinc.com or call 801.440.4024.

 

The iBert safe-T-seat has been reviewed and featured in a growing list of online publications including Associated Content, BikeForums.net, Seattle Post-Intelligencer and GearJunkie.com, among others.

 

# # #

 

Media Contacts

Chip Smith, SOAR Communications, 801.523.3730, 801.597.7515 (cell), csmith@soarcomm.com, or

Maura Lansford, SOAR Communications, 801.523.3730, 817.929.8123(cell), mlansford@soarcomm.com

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